During the British Business Association of Macao event, Mr. Wilfred Wong, president and chief operating officer of Sands China Limited, shared with the audience the rebranding of Sands Cotai Central to the “Londoner” in which the project worth about USD11 billion (MOP88billion). Mr. Wong explained that the choice of choosing London as the main theme was influenced by the vision of Mr. Sheldon Adelson, chairman and chief executive officer of Las Vegas Sands Corporation, as well as the request of local people and visitors.Such request was based on many surveys such as direct survey with visitors, online questionnaire, travel professionals and people related to tourism industries.
When talking about the details of the new project, Mr. Wilfred Wong said the design will be based by scale and to some extents at a larger scale. The whole copy of the Londoner will be able to achieve higher level of realism in terms of many factors such as entertainment, staff dressing, interior and exterior design. Also Mr. Wong stated that many visitors to their hotels hadn’t visited Europe before and by adding this new project, visitors can experience three theme-based developments in Macau which included the Venetian and the Parisian. He hoped the Londoner could create an atmosphere that the visitors are in London, United Kingdom. This new icon hoped to add an extra landmark to Macau. Mr. Wong hinted that the Londoner could include certain sightseeing points like the “London eye”, the “Big Ben”, the “Tower Bridge” and will also extend to casino and gaming facilities that might include a “James Bond themed casino” and a ‘Harry Potter Themed entertainment facility”. According to statistics there were around 33 million visitors that visited Macau and as many as 60 plus million tourists visited at least two properties of the Sands China Limited.
During the next two years, after the company hopes to have the project ready to open, they will modernize the shopping arcade and provide to the general public an immediate recognition of London. Mr. Wong stated that this would be the “opening of a new aspect / idea of Macau tourism,” referring to the tourism of three generation families travelling together.